Oatly brand profile in Germany 2023
How high is the brand awareness of Oatly in Germany?
When it comes to milk alternative drinkers, brand awareness of Oatly is at 51 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Oatly in Germany?
In total, 23 percent of German milk alternative drinkers say they like Oatly. However, in actuality, among the 51 percent of German respondents who know Oatly, 45 percent of people like the brand.
What is the usage share of Oatly in Germany?
All in all, 21 percent of milk alternative drinkers in Germany use Oatly. That means, of the 51 percent who know the brand, 41 percent use them.
How loyal are the drinkers of Oatly?
Around 17 percent of milk alternative drinkers in Germany say they are likely to use Oatly again. Set in relation to the 21 percent usage share of the brand, this means that 81 percent of their drinkers show loyalty to the brand.
What's the buzz around Oatly in Germany?
In July 2023, about 12 percent of German milk alternative drinkers had heard about Oatly in the media, on social media, or in advertising over the past three months. Of the 51 percent who know the brand, that's 24 percent, meaning at the time of the survey there's some buzz around Oatly in Germany.
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