Alpro brand profile in Germany 2023
How high is the brand awareness of Alpro in Germany?
When it comes to milk alternative drinkers, brand awareness of Alpro is at 91 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alpro in Germany?
In total, 62 percent of German milk alternative drinkers say they like Alpro. However, in actuality, among the 91 percent of German respondents who know Alpro, 68 percent of people like the brand.
What is the usage share of Alpro in Germany?
All in all, 60 percent of milk alternative drinkers in Germany use Alpro. That means, of the 91 percent who know the brand, 66 percent use them.
How loyal are the drinkers of Alpro?
Around 50 percent of milk alternative drinkers in Germany say they are likely to use Alpro again. Set in relation to the 60 percent usage share of the brand, this means that 83 percent of their drinkers show loyalty to the brand.
What's the buzz around Alpro in Germany?
In July 2023, about 41 percent of German milk alternative drinkers had heard about Alpro in the media, on social media, or in advertising over the past three months. Of the 91 percent who know the brand, that's 45 percent, meaning at the time of the survey there's some buzz around Alpro in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
