Louis Vuitton brand profile in Germany 2024
How high is the brand awareness of Louis Vuitton in Germany?
When it comes to luxury fashion users, brand awareness of Louis Vuitton is at 85 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Louis Vuitton in Germany?
In total, 38 percent of German luxury fashion users say they like Louis Vuitton. However, in actuality, among the 85 percent of German respondents who know Louis Vuitton, 44 percent of people like the brand.
What is the usage share of Louis Vuitton in Germany?
All in all, 22 percent of luxury fashion users in Germany use Louis Vuitton. That means, of the 85 percent who know the brand, 26 percent use them.
How loyal are the owners of Louis Vuitton?
Around 19 percent of luxury fashion users in Germany say they are likely to use Louis Vuitton again. Set in relation to the 22 percent usage share of the brand, this means that 86 percent of their owners show loyalty to the brand.
What's the buzz around Louis Vuitton in Germany?
In March 2024, about 21 percent of German luxury fashion users had heard about Louis Vuitton in the media, on social media, or in advertising over the past three months. Of the 85 percent who know the brand, that's 25 percent, meaning at the time of the survey there's little buzz around Louis Vuitton in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
