How high is the brand awareness of Valentino in Germany? When it comes to luxury fashion users, brand awareness of Valentino is at 76 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Valentino in Germany? In total, 21 percent of German luxury fashion users say they like Valentino. However, in actuality, among the 76 percent of German respondents who know Valentino, 28 percent of people like the brand.
What is the usage share of Valentino in Germany? All in all, 11 percent of luxury fashion users in Germany use Valentino. That means, of the 76 percent who know the brand, 14 percent use them.
How loyal are the owners of Valentino? Around 8 percent of luxury fashion users in Germany say they are likely to use Valentino again. Set in relation to the 11 percent usage share of the brand, this means that 72 percent of their owners show loyalty to the brand.
What's the buzz around Valentino in Germany? In March 2024, about 9 percent of German luxury fashion users had heard about Valentino in the media, on social media, or in advertising over the past three months. Of the 76 percent who know the brand, that's 12 percent, meaning at the time of the survey there's little buzz around Valentino in Germany.
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Valentino brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to luxury fashion, which of the following brands do you like?
Brand usage: When it comes to luxury fashion, which of the following brands do you own currently?
Brand loyalty: When it comes to luxury fashion, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (March 25, 2024). Valentino brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2024 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1352131/valentino-luxury-fashion-brand-profile-in-germany
Statista. "Valentino brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2024." Chart. March 25, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1352131/valentino-luxury-fashion-brand-profile-in-germany
Statista. (2024). Valentino brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2024. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1352131/valentino-luxury-fashion-brand-profile-in-germany
Statista. "Valentino Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Luxury Fashion Owners in Germany in 2024." Statista, Statista Inc., 25 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1352131/valentino-luxury-fashion-brand-profile-in-germany
Statista, Valentino brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1352131/valentino-luxury-fashion-brand-profile-in-germany (last visited September 20, 2024)
Valentino brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2024 [Graph], Statista, March 25, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1352131/valentino-luxury-fashion-brand-profile-in-germany