Balmain brand profile in Germany 2024

How high is the brand awareness of Balmain in Germany?
When it comes to luxury fashion users, brand awareness of Balmain is at 41 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Balmain in Germany?
In total, 9 percent of German luxury fashion users say they like Balmain. However, in actuality, among the 41 percent of German respondents who know Balmain, 22 percent of people like the brand.

What is the usage share of Balmain in Germany?
All in all, 5 percent of luxury fashion users in Germany use Balmain. That means, of the 41 percent who know the brand, 12 percent use them.

How loyal are the owners of Balmain?
Around 3 percent of luxury fashion users in Germany say they are likely to use Balmain again. Set in relation to the 5 percent usage share of the brand, this means that 60 percent of their owners show loyalty to the brand.

What's the buzz around Balmain in Germany?
In March 2024, about 5 percent of German luxury fashion users had heard about Balmain in the media, on social media, or in advertising over the past three months. Of the 41 percent who know the brand, that's 12 percent, meaning at the time of the survey there's little buzz around Balmain in Germany.

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