Chloé brand profile in Germany 2024

How high is the brand awareness of Chloé in Germany?
When it comes to luxury fashion users, brand awareness of Chloé is at 76 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Chloé in Germany?
In total, 22 percent of German luxury fashion users say they like Chloé. However, in actuality, among the 76 percent of German respondents who know Chloé, 29 percent of people like the brand.

What is the usage share of Chloé in Germany?
All in all, 13 percent of luxury fashion users in Germany use Chloé. That means, of the 76 percent who know the brand, 17 percent use them.

How loyal are the owners of Chloé?
Around 9 percent of luxury fashion users in Germany say they are likely to use Chloé again. Set in relation to the 13 percent usage share of the brand, this means that 69 percent of their owners show loyalty to the brand.

What's the buzz around Chloé in Germany?
In March 2024, about 17 percent of German luxury fashion users had heard about Chloé in the media, on social media, or in advertising over the past three months. Of the 76 percent who know the brand, that's 22 percent, meaning at the time of the survey there's some buzz around Chloé in Germany.

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