Baby boomers' favorite grocery stores in the U.S. as of Q4 2023

Published by
T. Ozbun,
Mar 22, 2024
In the United States, Trader Joe's, Aldi, and Kroger were the three most popular grocery stores among baby boomers surveyed in the fourth quarter of 2023. All three had a popularity of over 60 percent, with Aldi topping the ranking with 63 percent of respondents having a positive opinion of it.

Most popular grocery stores among baby boomers in the United States as of Q4 2023

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Release date

March 2024

Region

United States

Survey time period

Q4 2023

Method of interview

Online survey

Supplementary notes

The source did not provide a specific date of release for this data. The release date is set as the date of data access.
The source defines baby boomers as being born between 1946 and 1964.

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U.S. generations: grocery shopping behaviorDemographyFood shopping behavior in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorMillennials
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