Purchase criteria for food in Indonesia 2024
Freshness (78 %) and natural ingredients (66 %) are the top two answers among Indonesian consumers in our survey on the subject of purchase criteria for food.
The survey was conducted online among 1,042 respondents in Indonesia, in 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.