During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), 40 percent of respondents stated that they or their clients invested less than 31 percent of their marketing budgets into digital advertising and marketing. On the other hand, 17 percent reported spending more than 60 percent of the total budget on digital activities.
Share of digital in advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022
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WARC. (July 21, 2022). Share of digital in advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1347647/digital-share-marketing-budget-emea/
WARC. "Share of digital in advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022." Chart. July 21, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1347647/digital-share-marketing-budget-emea/
WARC. (2022). Share of digital in advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1347647/digital-share-marketing-budget-emea/
WARC. "Share of Digital in Advertising and Marketing Budgets in Europe, The Middle East, and Africa (Emea) as of June 2022." Statista, Statista Inc., 21 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1347647/digital-share-marketing-budget-emea/
WARC, Share of digital in advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1347647/digital-share-marketing-budget-emea/ (last visited November 10, 2024)
Share of digital in advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph], WARC, July 21, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1347647/digital-share-marketing-budget-emea/
