During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), 68 percent named engagement as one of the metrics they or their clients used to measure digital marketing effectiveness. Audience delivery metrics and business metrics followed, both mentioned by 54 percent of the interviewees.
Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022
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WARC. (July 21, 2022). Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1347630/digital-marketing-metrics-emea/
WARC. "Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022." Chart. July 21, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1347630/digital-marketing-metrics-emea/
WARC. (2022). Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1347630/digital-marketing-metrics-emea/
WARC. "Metrics Used in Europe, The Middle East, and Africa (Emea) to Measure Digital Marketing Effectiveness as of June 2022." Statista, Statista Inc., 21 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1347630/digital-marketing-metrics-emea/
WARC, Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1347630/digital-marketing-metrics-emea/ (last visited November 10, 2024)
Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022 [Graph], WARC, July 21, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1347630/digital-marketing-metrics-emea/
