More than two-thirds of U.S. respondents to a 2022 survey stated that they frequently watched movies that first premiered over five years ago on the free ad-supported video streaming services Pluto TV, Tubi, or Xumo. The second most popular content type on these services was episodes from TV shows that were no longer running, followed by movies that first premiered in the last five years.
Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types
respondents who use either Pluto TV, Tubi, or XUMO to watch video
Supplementary notes
The source adds the following information: "'Frequently' is defined as a 4 or 5 on a scale of 1-5, where 5 represents 'I frequently watch this type of content on this service' and 1 represents 'I never watch this type of content on this service.'"
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Activate. (October 26, 2022). Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346800/content-types-free-ad-supported-streaming-us/
Activate. "Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types." Chart. October 26, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346800/content-types-free-ad-supported-streaming-us/
Activate. (2022). Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346800/content-types-free-ad-supported-streaming-us/
Activate. "Share of Consumers Watching Free Ad-supported Streaming Services in The United States in 2022, by Frequently Watched Content Types." Statista, Statista Inc., 26 Oct 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346800/content-types-free-ad-supported-streaming-us/
Activate, Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346800/content-types-free-ad-supported-streaming-us/ (last visited November 10, 2024)
Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types [Graph], Activate, October 26, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346800/content-types-free-ad-supported-streaming-us/
