In 2022, 71 percent of super users in the United States enjoyed recommending technology and media products/services to others, compared to 26 percent of all other users. Moreover, 63 percent of super users felt comfortable sharing data with technology and media companies in exchange for more personalized /relevant recommendations and ads, as opposed to 18 percent of all other users.
Consumer attitudes towards media and technology in the United States as of November 2022, by user type
* The source defines "Super Users" as highly connected population who heavily over-index on time and dollar spent on media consumptions. Super users account for 22 percent of the U.S. population.
The source does not provide exact date of survey for this data. The date provided is the release date.
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Activate. (November 1, 2022). Consumer attitudes towards media and technology in the United States as of November 2022, by user type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346295/consumer-attitudes-media-us/
Activate. "Consumer attitudes towards media and technology in the United States as of November 2022, by user type." Chart. November 1, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346295/consumer-attitudes-media-us/
Activate. (2022). Consumer attitudes towards media and technology in the United States as of November 2022, by user type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346295/consumer-attitudes-media-us/
Activate. "Consumer Attitudes towards Media and Technology in The United States as of November 2022, by User Type." Statista, Statista Inc., 1 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346295/consumer-attitudes-media-us/
Activate, Consumer attitudes towards media and technology in the United States as of November 2022, by user type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346295/consumer-attitudes-media-us/ (last visited November 10, 2024)
Consumer attitudes towards media and technology in the United States as of November 2022, by user type [Graph], Activate, November 1, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346295/consumer-attitudes-media-us/
