According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), the most sought features that users wanted to see in a super app was the ability to find and apply discounts and rewards, with over half of respondents reporting to be interested in this specific feature. Around 47 percent of respondents reported they highly valued the possibility to control which areas of life are integrated into the site, while 43 percent of respondents reported valuing the ability to suggest payment method choices.
Most desirable super app features for consumers worldwide as of January 2022
Survey conducted among consumers in four leading global markets: Australia, Germany, the United Kingdom, and United States; respondents interested in having a single online app or website.
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PYMNTS. (July 14, 2022). Most desirable super app features for consumers worldwide as of January 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1345745/super-apps-most-desired-features/
PYMNTS. "Most desirable super app features for consumers worldwide as of January 2022." Chart. July 14, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1345745/super-apps-most-desired-features/
PYMNTS. (2022). Most desirable super app features for consumers worldwide as of January 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1345745/super-apps-most-desired-features/
PYMNTS. "Most Desirable Super App Features for Consumers Worldwide as of January 2022." Statista, Statista Inc., 14 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1345745/super-apps-most-desired-features/
PYMNTS, Most desirable super app features for consumers worldwide as of January 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1345745/super-apps-most-desired-features/ (last visited November 10, 2024)
Most desirable super app features for consumers worldwide as of January 2022 [Graph], PYMNTS, July 14, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1345745/super-apps-most-desired-features/
