According to a survey among Gen Z consumers from 2022, 47 percent of the respondents in Vietnam were often annoyed by online advertising. In contrast, 49 percent of the surveyed Gen Z consumers in China did not mind online ads in exchange for free content.
Attitudes towards online advertising among generation Z in Asia in 2022, by selected country
Characteristic
I am often annoyed by advertising on the internet
I don't mind advertising if I get free content in return
The original survey question was: "Which of these statements about online advertising do you agree with?"
Survey period for:
China - October 7, 2021 to September 20, 2022
India - October 8, 2021 to September 20, 2022
Indonesia - January 12 to March 10, 2022
Malaysia - January 12 to March 21, 2022
Philippines and Vietnam - April 7 to June 21, 2022
Thailand - April 7 to June 24, 2022
Number of respondents in:
China - 5,318
India - 9,903
Indonesia - 733
Malaysia - 602
Philippines - 879
Thailand - 500
Vietnam - 524
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (October 24, 2022). Attitudes towards online advertising among generation Z in Asia in 2022, by selected country [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
Statista. "Attitudes towards online advertising among generation Z in Asia in 2022, by selected country." Chart. October 24, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
Statista. (2022). Attitudes towards online advertising among generation Z in Asia in 2022, by selected country. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
Statista. "Attitudes towards Online Advertising among Generation Z in Asia in 2022, by Selected Country." Statista, Statista Inc., 24 Oct 2022, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
Statista, Attitudes towards online advertising among generation Z in Asia in 2022, by selected country Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country (last visited November 10, 2024)
Attitudes towards online advertising among generation Z in Asia in 2022, by selected country [Graph], Statista, October 24, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
