In 2021, a count of approximately 973 participating flexitarians in selected European countries* stated that they wish they could purchase plant-based mozzarella in supermarkets. This was the highest number of participants among the different types of plant-based cheese products. Plant-based sliced cheese was in second place, with about 962 responding flexitarians.
Plant-based cheese products that flexitarians want to see more of in supermarkets in selected European countries in 2021
Characteristic
Number of respondents
Plant-based mozzarella
973
Plant-based sliced cheese
962
Plant-based cream cheese
886
Plant-based grated cheese
865
Plant-based hard cheese (e.g. parmesan, cheddar)
845
Plant-based feta
745
Plant-based camembert, brie
609
Plant-based goat's cheese
572
Plant-based blue cheese (e.g. gorgonzola, roquefort)
522
None
380
Other
86
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Sources
Smart Protein project; Innova Market Insights
Survey by
Innova Market Insights
Survey name
What consumers want: a survey on European consumer attitudes towards plant-based foods
Austria, Denmark, France, Germany, Italy, Netherlands, Poland, Romania, United Kingdom
Survey time period
June 2021
Number of respondents
2,300*
Age group
18 years and older
Special properties
Flexitarians
Method of interview
Online survey
Supplementary notes
Participants were asked: "What kind of plant-based cheese products do you wish you could buy in the supermarket?"
*The overall number of respondents was 7,590. The total number of participants in each country was approximately 750.
The survey was conducted in Austria, Denmark, France, Germany, Italy, the Netherlands, Poland, Romania, Spain, and the UK.
Missing percentage points to 100 percent are probably due to rounding.
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Smart Protein project. (November 4, 2022). Plant-based cheese products that flexitarians want to see more of in supermarkets in selected European countries in 2021 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1345323/plant-based-cheese-products-that-flexitarians-want-to-see-more-of-in-supermarkets-europe/
Smart Protein project. "Plant-based cheese products that flexitarians want to see more of in supermarkets in selected European countries in 2021." Chart. November 4, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1345323/plant-based-cheese-products-that-flexitarians-want-to-see-more-of-in-supermarkets-europe/
Smart Protein project. (2022). Plant-based cheese products that flexitarians want to see more of in supermarkets in selected European countries in 2021. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1345323/plant-based-cheese-products-that-flexitarians-want-to-see-more-of-in-supermarkets-europe/
Smart Protein project. "Plant-based Cheese Products That Flexitarians Want to See More of in Supermarkets in Selected European Countries in 2021." Statista, Statista Inc., 4 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1345323/plant-based-cheese-products-that-flexitarians-want-to-see-more-of-in-supermarkets-europe/
Smart Protein project, Plant-based cheese products that flexitarians want to see more of in supermarkets in selected European countries in 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1345323/plant-based-cheese-products-that-flexitarians-want-to-see-more-of-in-supermarkets-europe/ (last visited November 13, 2024)
Plant-based cheese products that flexitarians want to see more of in supermarkets in selected European countries in 2021 [Graph], Smart Protein project, November 4, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1345323/plant-based-cheese-products-that-flexitarians-want-to-see-more-of-in-supermarkets-europe/
