Flexitarians' opinions about whether plant-based meat is too expensive in Europe 2021

Published by
Nils-Gerrit Wunsch,
Nov 9, 2024
In 2021, almost half of participating flexitarians in selected European countries* stated that they strongly agree or agree with the statement that plant-based meat is too expensive. Approximately 36 percent neither agreed nor disagreed with the statement.

Do you agree with the statement: "Plant-based meat is too expensive."?

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Release date

November 2022

Region

Austria, Denmark, France, Germany, Italy, Netherlands, Poland, Romania, United Kingdom

Survey time period

June 2021

Number of respondents

2,300*

Age group

18 years and older

Special properties

Flexitarians

Method of interview

Online survey

Supplementary notes

Participants were asked: "Please indicate how much you disagree or agree with each of the following statements concerning your assumptions about meat or plant protein."

"Plant-based meat is too expensive."

*The overall number of respondents was 7,590. The total number of participants in each country was approximately 750.
The survey was conducted in Austria, Denmark, France, Germany, Italy, the Netherlands, Poland, Romania, Spain, and the UK.

Missing percentage points to 100 percent are probably due to rounding.

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