In 2023, the most frequently consumed plant-based food product by participants who follow a flexitarian diet in selected European countries* was plant-based milk. More than a third of flexitarian participants stated that they consume plant-based milk at least one to three times a week.
Most frequently consumed plant-based food products by flexitarians in selected European countries in 2023
Austria, Denmark, France, Germany, Italy, Netherlands, Poland, Romania, United Kingdom
Survey time period
November 2023
Number of respondents
2,044*
Age group
18 years and older
Special properties
Flexitarians
Method of interview
Online survey
Supplementary notes
Percentage of flexitarians consuming the respective plant-based food at least 1-3 times a week. For the ranking, the following answer options were provided: “1-3 times a week”, “4-6 times a week”, “Once a day” and “2 or more times per day”
*The overall number of respondents was 7,500. The total number of participants in each country was approximately 750. The survey was conducted in Austria, Denmark, France, Germany, Italy, the Netherlands, Poland, Romania, Spain, and the UK.
Missing percentage points to 100 percent are probably due to rounding.
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Smart Protein project. (November 4, 2023). Most frequently consumed plant-based food products by flexitarians in selected European countries in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343859/most-frequently-consumed-plant-based-food-products-in-europe/
Smart Protein project. "Most frequently consumed plant-based food products by flexitarians in selected European countries in 2023." Chart. November 4, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343859/most-frequently-consumed-plant-based-food-products-in-europe/
Smart Protein project. (2023). Most frequently consumed plant-based food products by flexitarians in selected European countries in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343859/most-frequently-consumed-plant-based-food-products-in-europe/
Smart Protein project. "Most Frequently Consumed Plant-based Food Products by Flexitarians in Selected European Countries in 2023." Statista, Statista Inc., 4 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343859/most-frequently-consumed-plant-based-food-products-in-europe/
Smart Protein project, Most frequently consumed plant-based food products by flexitarians in selected European countries in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343859/most-frequently-consumed-plant-based-food-products-in-europe/ (last visited November 10, 2024)
Most frequently consumed plant-based food products by flexitarians in selected European countries in 2023 [Graph], Smart Protein project, November 4, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343859/most-frequently-consumed-plant-based-food-products-in-europe/
