When it comes to the most well-known jewelry brands in the UK, Pandora comes out on top. The Danish jewelry manufacturer incorporates a 90 percent brand awareness, followed by Chanel and Dior, which are both recognized by 89 percent of internet users in the United Kingdom. Furthermore, with 84 percent brand awareness, LVMH-owned Tiffany & Co. and the Austrian brand Swarovski with 83 percent brand recognition claim the fourth and fifth spot in this list.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading jewelry brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (December 5, 2023). Leading jewelry brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343744/most-well-known-jewelry-brands-in-the-uk/
Statista. "Leading jewelry brands ranked by brand awareness in the United Kingdom in 2023." Chart. December 5, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343744/most-well-known-jewelry-brands-in-the-uk/
Statista. (2023). Leading jewelry brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343744/most-well-known-jewelry-brands-in-the-uk/
Statista. "Leading Jewelry Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 5 Dec 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343744/most-well-known-jewelry-brands-in-the-uk/
Statista, Leading jewelry brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343744/most-well-known-jewelry-brands-in-the-uk/ (last visited November 10, 2024)
Leading jewelry brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, December 5, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343744/most-well-known-jewelry-brands-in-the-uk/
