Premier Inn and Travelodge are the most well-known hotel brands in the UK. 91 percent of internet respondents in the United Kingdom are aware of the hotel chains, followed by another 89 percent of online consumers who recognize both Hilton and Holiday Inn. Hilton is one of the biggest hotel and resort companies worldwide in terms of sales.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading hotel brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 3, 2023). Leading hotel brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343521/most-well-known-hotel-brands-in-the-uk/
Statista. "Leading hotel brands ranked by brand awareness in the United Kingdom in 2023." Chart. October 3, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343521/most-well-known-hotel-brands-in-the-uk/
Statista. (2023). Leading hotel brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343521/most-well-known-hotel-brands-in-the-uk/
Statista. "Leading Hotel Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 3 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343521/most-well-known-hotel-brands-in-the-uk/
Statista, Leading hotel brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343521/most-well-known-hotel-brands-in-the-uk/ (last visited November 10, 2024)
Leading hotel brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, October 3, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343521/most-well-known-hotel-brands-in-the-uk/
