Ghana: ecommerce market revenue 2022

In 2022, the revenue in the e-commerce market in the Fashion segment amounted to 166.2 million U.S. dollars, making Fashion the segment with the largest revenue of the different segments, followed by Electronics (147 million U.S. dollars), Beauty, Health, Personal & Household Care (117 million U.S. dollars), Toys, and Hobby & DIY ( 93 million U.S. dollars). With a difference of 19.6 million U.S. dollars, Fashion is recording a higher revenue in the e-commerce market than Electronics. In contrast, Beverages is trailing the ranking with 13.4 million U.S. dollars, recording a difference of 152.8 million U.S. dollars to Fashion.

Ecommerce market revenue in Ghana 2022, by segment (in million U.S. dollars)

Characteristic	Revenue (in million U.S. dollars)
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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