In 2022, Israel’s print advertising market revenue amounted to 161.42 million U.S. dollars. According to estimates, it will shrink to 143.06 million U.S. dollars in 2027. The main reason for this downward trend is the general weakening of the print market. Since more and more people have been reading electronic magazines in the last two decades and prefer internet news sites, the print market is less attractive to advertisers. Israeli news websites, such as YNET and MAKO, achieve great prosperity. The revenue from advertising in newspapers and magazines a crucial part of the print sector, is expected to decrease by 7.6 percent in the next five years to 346.39 million U.S. dollars.
The shift from print to social media advertising
While print advertising is losing some importance, social media advertising is gaining momentum significantly. In 2021, ad spending in Israel's social media advertising segment yielded revenue of approximately 358.7 million U.S. dollars. Estimates show that the expenditure will increase to roughly 799 million U.S. dollars in 2026. Since social networks are popular among different population segments, particularly young people, these networks have become particularly attractive to advertisers. In addition, influencers – comedians, sports experts, models, or people without expertise – advertise products and services or promote paid content on social media. It is projected that Israel's influencer advertising market revenue will reach over 100 million U.S. dollars by 2027, a growth of nearly 45 percent compared to 2022.
Forecast of the print advertising market revenue in Israel from 2017 to 2027
(in million U.S. dollars)
This includes the magazine advertising (consumer-focused magazines only), newspaper advertising (daily and weekly newspapers, as well as free daily newspapers). And excludes the digital magazine advertising, digital newspaper advertising, event- and promotion-related media. All figures are estimates. A detailed methodology can be found in the Statista Advertising & Media Outlook.
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Statista. (July 1, 2022). Forecast of the print advertising market revenue in Israel from 2017 to 2027 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1343438/print-advertising-market-revenue-israel
Statista. "Forecast of the print advertising market revenue in Israel from 2017 to 2027 (in million U.S. dollars)." Chart. July 1, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1343438/print-advertising-market-revenue-israel
Statista. (2022). Forecast of the print advertising market revenue in Israel from 2017 to 2027 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1343438/print-advertising-market-revenue-israel
Statista. "Forecast of The Print Advertising Market Revenue in Israel from 2017 to 2027 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1343438/print-advertising-market-revenue-israel
Statista, Forecast of the print advertising market revenue in Israel from 2017 to 2027 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1343438/print-advertising-market-revenue-israel (last visited September 20, 2024)
Forecast of the print advertising market revenue in Israel from 2017 to 2027 (in million U.S. dollars) [Graph], Statista, July 1, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1343438/print-advertising-market-revenue-israel