According to a survey about product placement conducted among consumers worldwide in March 2022, 47 percent of respondents said they felt electronics brands benefitted the greatest from appearing in video games. This was followed by 35 percent of respondents citing car brands, and 32 percent mentioning clothing and food brands.
Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category
*The source states that the sample size was between 514 and 2,036 for each one of the 18 markets where the survey was conducted; the overall sample size was not specified.
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YouGov. (May 4, 2022). Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
YouGov. "Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category ." Chart. May 4, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
YouGov. (2022). Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category . Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
YouGov. "Share of Consumers Deeming Product Placement in Video Games to Be Effective Worldwide as of March 2022, by Category ." Statista, Statista Inc., 4 May 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
YouGov, Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343031/consumers-considering-product-placement-video-games-effective-world/ (last visited September 20, 2024)
Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category [Graph], YouGov, May 4, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
