The Nation Brands Index (NBI) score of Russia decreased significantly in 2022, as the country's brand image was damaged by the invasion of Ukraine. In 2023, Russia's NBI score was measured at 53.02, up from 50.5 in the previous year. Furthermore, Ukraine's NBI recorded a slight decrease in 2023, even though it remained higher than Russia's.
Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2023
Survey characteristics refer to the latest survey. The surveyed countries include the following: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden, Turkey, the UK, and the U.S.
NBI considers six aspects: exports, governance, culture, people, tourism, and immigration and investment. The NBI score is an average of index scores for each of these aspects, with ratings based on a scale from 1 (the worst) to 1 (the best).
NBI has measured the scores for 60 nations since 2021. Prior to 2021, NBI measured the scores for 50 nations. The statistic has been compiled from several reports by the source.
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Ipsos. (November 1, 2023). Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
Ipsos. "Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2023." Chart. November 1, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
Ipsos. (2023). Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
Ipsos. "Nation Brands Index (Nbi) Score of Russia and Ukraine from 2020 to 2023." Statista, Statista Inc., 1 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
Ipsos, Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1342112/russia-and-ukraine-nation-brands-index-score/ (last visited November 13, 2024)
Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2023 [Graph], Ipsos, November 1, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
