It might not come as a surprise to many that Nike and Adidas are two of the most well-known sneaker brands in the UK, with a brand awareness of 97% and 96% respectively. Giving them a run for their money is the German sportswear manufacturer Puma, followed by Reebok and Skechers.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading sneaker brands ranked by brand awareness in the United Kingdom in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 6, 2024). Leading sneaker brands ranked by brand awareness in the United Kingdom in 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1341083/most-well-known-sneaker-brands-in-the-uk/
Statista. "Leading sneaker brands ranked by brand awareness in the United Kingdom in 2024." Chart. November 6, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1341083/most-well-known-sneaker-brands-in-the-uk/
Statista. (2024). Leading sneaker brands ranked by brand awareness in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1341083/most-well-known-sneaker-brands-in-the-uk/
Statista. "Leading Sneaker Brands Ranked by Brand Awareness in The United Kingdom in 2024." Statista, Statista Inc., 6 Nov 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1341083/most-well-known-sneaker-brands-in-the-uk/
Statista, Leading sneaker brands ranked by brand awareness in the United Kingdom in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1341083/most-well-known-sneaker-brands-in-the-uk/ (last visited November 13, 2024)
Leading sneaker brands ranked by brand awareness in the United Kingdom in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1341083/most-well-known-sneaker-brands-in-the-uk/
