Ipsy – a subscription service providing its customers with cosmetics samples founded by Michelle Phan in 2011 – was the leading creator-owned brand in 2022, with an estimated annual revenue of half a billion U.S. dollars. There are four more beauty brands in the top 10. Out of the remaining five, three are attire brands, one is a jewelry brand, and one is a "ghost kitchen" restaurant chain called MrBeast Burger.
Leading creator-owned brands worldwide as of August 2022, by annual revenue
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NeoReach. (August 31, 2022). Leading creator-owned brands worldwide as of August 2022, by annual revenue (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1340677/creator-brands-revenue/
NeoReach. "Leading creator-owned brands worldwide as of August 2022, by annual revenue (in million U.S. dollars)." Chart. August 31, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1340677/creator-brands-revenue/
NeoReach. (2022). Leading creator-owned brands worldwide as of August 2022, by annual revenue (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1340677/creator-brands-revenue/
NeoReach. "Leading Creator-owned Brands Worldwide as of August 2022, by Annual Revenue (in Million U.S. Dollars)." Statista, Statista Inc., 31 Aug 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1340677/creator-brands-revenue/
NeoReach, Leading creator-owned brands worldwide as of August 2022, by annual revenue (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1340677/creator-brands-revenue/ (last visited November 10, 2024)
Leading creator-owned brands worldwide as of August 2022, by annual revenue (in million U.S. dollars) [Graph], NeoReach, August 31, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1340677/creator-brands-revenue/
