L'Oréal Men Expert brand profile in the United States 2023
How high is the brand awareness of L'Oréal Men Expert in the United States?
When it comes to male cosmetics users, brand awareness of L'Oréal Men Expert is at 63 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is L'Oréal Men Expert in the United States?
In total, 15 percent of U.S. male cosmetics users say they like L'Oréal Men Expert. However, in actuality, among the 63 percent of U.S. respondents who know L'Oréal Men Expert, 24 percent of people like the brand.
What is the usage share of L'Oréal Men Expert in the United States?
All in all, 12 percent of male cosmetics users in the United States use L'Oréal Men Expert. That means, of the 63 percent who know the brand, 19 percent use them.
How loyal are the users of L'Oréal Men Expert?
Around 8 percent of male cosmetics users in the United States say they are likely to use L'Oréal Men Expert again. Set in relation to the 12 percent usage share of the brand, this means that 67 percent of their users show loyalty to the brand.
What's the buzz around L'Oréal Men Expert in the United States?
In September 2023, about 13 percent of U.S. male cosmetics users had heard about L'Oréal Men Expert in the media, on social media, or in advertising over the past three months. Of the 63 percent who know the brand, that's 21 percent, meaning at the time of the survey there's little buzz around L'Oréal Men Expert in the United States.
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