Avon brand profile in the United States 2023
How high is the brand awareness of Avon in the United States?
When it comes to male cosmetics users, brand awareness of Avon is at 74 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Avon in the United States?
In total, 21 percent of U.S. male cosmetics users say they like Avon. However, in actuality, among the 74 percent of U.S. respondents who know Avon, 28 percent of people like the brand.
What is the usage share of Avon in the United States?
All in all, 18 percent of male cosmetics users in the United States use Avon. That means, of the 74 percent who know the brand, 24 percent use them.
How loyal are the users of Avon?
Around 14 percent of male cosmetics users in the United States say they are likely to use Avon again. Set in relation to the 18 percent usage share of the brand, this means that 78 percent of their users show loyalty to the brand.
What's the buzz around Avon in the United States?
In September 2023, about 21 percent of U.S. male cosmetics users had heard about Avon in the media, on social media, or in advertising over the past three months. Of the 74 percent who know the brand, that's 28 percent, meaning at the time of the survey there's some buzz around Avon in the United States.
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