Avon brand profile in Germany 2023
How high is the brand awareness of Avon in Germany?
When it comes to male cosmetics users, brand awareness of Avon is at 48 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Avon in Germany?
In total, 8 percent of German male cosmetics users say they like Avon. However, in actuality, among the 48 percent of German respondents who know Avon, 17 percent of people like the brand.
What is the usage share of Avon in Germany?
All in all, 5 percent of male cosmetics users in Germany use Avon. That means, of the 48 percent who know the brand, 10 percent use them.
How loyal are the users of Avon?
Around 4 percent of male cosmetics users in Germany say they are likely to use Avon again. Set in relation to the 5 percent usage share of the brand, this means that 80 percent of their users show loyalty to the brand.
What's the buzz around Avon in Germany?
In September 2023, about 6 percent of German male cosmetics users had heard about Avon in the media, on social media, or in advertising over the past three months. Of the 48 percent who know the brand, that's 13 percent, meaning at the time of the survey there's little buzz around Avon in Germany.
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