A consumer insight from FreeWheel in collaboration with Happydemics: ‘Connected Viewers, All eyes on Streaming’, from March 2022 found that broadcaster video-on-demand (BVOD) was the most popular video streaming platform among connected TV users in the UK. Second came subscription-based services, with two in three respondents stated to watch SVOD content when using CTV devices.
Most used video streaming platform types when using connected TV in the United Kingdom as of March 2022
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FreeWheel. (September 30, 2022). Most used video streaming platform types when using connected TV in the United Kingdom as of March 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1339846/most-used-video-platforms-connected-tv-uk/
FreeWheel. "Most used video streaming platform types when using connected TV in the United Kingdom as of March 2022." Chart. September 30, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1339846/most-used-video-platforms-connected-tv-uk/
FreeWheel. (2022). Most used video streaming platform types when using connected TV in the United Kingdom as of March 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1339846/most-used-video-platforms-connected-tv-uk/
FreeWheel. "Most Used Video Streaming Platform Types When Using Connected Tv in The United Kingdom as of March 2022." Statista, Statista Inc., 30 Sep 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1339846/most-used-video-platforms-connected-tv-uk/
FreeWheel, Most used video streaming platform types when using connected TV in the United Kingdom as of March 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1339846/most-used-video-platforms-connected-tv-uk/ (last visited September 20, 2024)
Most used video streaming platform types when using connected TV in the United Kingdom as of March 2022 [Graph], FreeWheel, September 30, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1339846/most-used-video-platforms-connected-tv-uk/