Affirm use among merchants, by country 2024

Affirm was offered more often as a BNPL option within the United States than anywhere else in the world. Estimates based on website tracking and the technologies used within them reveal that merchants from the United States and Canada offer the San Francisco-based payment method relatively more typically than anywhere else in the world. For example, estimates are that more than 560 Canadian merchants up to February 2024 had Affirm on their website - a number that was slightly over eight percent of all domains in the country with a buy now, pay later (BNPL) option.

Number and share of merchants who use Affirm as a buy now, pay later (BNPL) solution on their website across various countries and territories in the world as of November 6, 2024

Characteristic	Number of websites	Share of all websites that offer a buy now, pay later (BNPL) solution	Share of all websites that offer at least one payment technology, excluding crypto and FX
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Release date

November 2024

More information

Region

Worldwide

Survey time period

November 6, 2024

Special properties

Websites with a domain from said country; The numbers have been gathered and calculated by Statista, see the "Details" tab for more information.

Supplementary notes

This statistic is the result of research that tracks the use of "payment technology" across various websites found within certain countries. The source included seven categories in this:

Bitcoin, e.g. bitcoin traders such as Coingecko;
Checkout Buttons, e.g. Amazon Payments, Stripe, PayPal Button.;
Currency, e.g the option to pay in euros or Japanese yen;
Donation, e.g. Amazon Payments;
Pay Later, e.g. buy now, pay later solutions;
Payment Acceptance, e.g. Visa, PayPal, MasterCard, etc.
Payment Processor, e.g. Braintree, Amazon Payments, Stripe, etc.

The categories "Bitcoin" and "Currency", as well as "Checkout buttons" and"Donation" were excluded from this statistic. The first two did not match with Statista's definition of a payment technology, whereas the other two led to double entries for the likes of Amazon Payments. When applicable, Statista tried to account for double counting. Klarna, for example, was listed in both "Pay Later" as well as "Payment Processor".

The source states it looks at "payment technology", without explicit clarification on what it means with that. This has some important repercussions:

Statista assumes the source qualifies this as payment processing or payment methods offered by fintechs - as bank transfer systems, such as the Netherlands' iDEAL or the international SWIFT system, were not mentioned;
The data concerns URL domains from within that country, but may not necessarily reflect companies originating from within the country. An example was the webshop of Armada Music, a dance music label headquartered in the Netherlands but whose URL was based in the United States;
Payment methods offered in certain countries can be aimed at foreign, cross-border, users. For instance, the source stated that certain U.S. URLs offered Bancontact - a payment method that originates from Belgium.

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