During a 2022 survey carried out among Generation Z consumers from the United States, 44 percent stated they would prefer brands to contact them via social media. The email was the most popular contact channel in this age group, named by 57 percent of interviewees.
Leading ways Generation Z consumers preferred to be contacted by brands in the United States as of June 2022
Original question: "On which of the following channels do you like to be contacted by brands?" The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations. The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Leading ways Generation Z consumers preferred to be contacted by brands in the United States as of June 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1338276/gen-z-channel-contact-brands-usa/
Latana. "Leading ways Generation Z consumers preferred to be contacted by brands in the United States as of June 2022." Chart. September 27, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1338276/gen-z-channel-contact-brands-usa/
Latana. (2022). Leading ways Generation Z consumers preferred to be contacted by brands in the United States as of June 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1338276/gen-z-channel-contact-brands-usa/
Latana. "Leading Ways Generation Z Consumers Preferred to Be Contacted by Brands in The United States as of June 2022." Statista, Statista Inc., 27 Sep 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1338276/gen-z-channel-contact-brands-usa/
Latana, Leading ways Generation Z consumers preferred to be contacted by brands in the United States as of June 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1338276/gen-z-channel-contact-brands-usa/ (last visited September 20, 2024)
Leading ways Generation Z consumers preferred to be contacted by brands in the United States as of June 2022 [Graph], Latana, September 27, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1338276/gen-z-channel-contact-brands-usa/