The expenditure on paid search advertising in Japan amounted to about 1.07 trillion Japanese yen in 2023. It increased by more than 96 billion yen compared to the previous year. Paid search advertising, which utilizes the search keywords of users to display related advertisements, is one of the major advertising categories for internet media. Other major categories are affiliate advertising, display advertising, and video advertising.
Expenditure on paid search advertising in Japan from 2018 to 2023
(in billion Japanese yen)
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Dentsu. (March 12, 2024). Expenditure on paid search advertising in Japan from 2018 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1336025/japan-paid-search-advertising-expenditure/
Dentsu. "Expenditure on paid search advertising in Japan from 2018 to 2023 (in billion Japanese yen)." Chart. March 12, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1336025/japan-paid-search-advertising-expenditure/
Dentsu. (2024). Expenditure on paid search advertising in Japan from 2018 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1336025/japan-paid-search-advertising-expenditure/
Dentsu. "Expenditure on Paid Search Advertising in Japan from 2018 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1336025/japan-paid-search-advertising-expenditure/
Dentsu, Expenditure on paid search advertising in Japan from 2018 to 2023 (in billion Japanese yen) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1336025/japan-paid-search-advertising-expenditure/ (last visited November 10, 2024)
Expenditure on paid search advertising in Japan from 2018 to 2023 (in billion Japanese yen) [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1336025/japan-paid-search-advertising-expenditure/
