H&M brand profile in the United States 2023

H&M brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the United States in 2023

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Number of respondents

1,064 respondents

Age group

18-64 years

Special properties

respondents who use fashion stores

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to fashion stores, which of the following brands do you like?
  • Brand usage: When it comes to fashion stores, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to fashion stores, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats
Use Statista now: unlimited access to all content

Statistics on " H&M Group "

Other statistics that may interest you H&M Group

Key figures

4

Sales figures

4

H&M stores

5

Sustainability

7

Retailer benchmarks

7

Further related statistics

10
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.