Walt Disney Parks and Resorts brand profile in the United States 2023

Walt Disney Parks and Resorts brand awareness, usage, popularity, loyalty, and buzz among hotel customers in the United States in 2023

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Source

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Number of respondents

925 respondents

Age group

18-64 years

Special properties

respondents who use hotels

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to hotels, which of the following brands do you like?
  • Brand usage: When it comes to hotels, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to hotels, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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