Jack & Jones brand profile in Germany 2023
How high is the brand awareness of Jack & Jones in Germany?
When it comes to fashion store customers, brand awareness of Jack & Jones is at 77 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jack & Jones in Germany?
In total, 26 percent of German fashion store customers say they like Jack & Jones. However, in actuality, among the 77 percent of German respondents who know Jack & Jones, 34 percent of people like the brand.
What is the usage share of Jack & Jones in Germany?
All in all, 17 percent of fashion store customers in Germany use Jack & Jones. That means, of the 77 percent who know the brand, 22 percent use them.
How loyal are the customers of Jack & Jones?
Around 13 percent of fashion store customers in Germany say they are likely to use Jack & Jones again. Set in relation to the 17 percent usage share of the brand, this means that 76 percent of their customers show loyalty to the brand.
What's the buzz around Jack & Jones in Germany?
In September 2023, about 8 percent of German fashion store customers had heard about Jack & Jones in the media, on social media, or in advertising over the past three months. Of the 77 percent who know the brand, that's 10 percent, meaning at the time of the survey there's little buzz around Jack & Jones in Germany.
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