How high is the brand awareness of Relentless ENERGY DRINK in the UK? When it comes to energy drink consumers, brand awareness of Relentless ENERGY DRINK is at 71% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Relentless ENERGY DRINK in the UK? In total, 20% of UK energy drink consumers say they like Relentless ENERGY DRINK. However, in actuality, among the 71% of UK respondents who know Relentless ENERGY DRINK, 28% of people like the brand.
What is the usage share of Relentless ENERGY DRINK in the UK? All in all, 19% of energy drink consumers in the UK use Relentless ENERGY DRINK. That means, of the 71% who know the brand, 27% use them.
How loyal are the consumers of Relentless ENERGY DRINK? Around 14% of energy drink consumers in the UK say they are likely to use Relentless ENERGY DRINK again. Set in relation to the 19% usage share of the brand, this means that 74% of their consumers show loyalty to the brand.
What's the buzz around Relentless ENERGY DRINK in the UK? In August 2023, about 7% of UK energy drink consumers had heard about Relentless ENERGY DRINK in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Relentless ENERGY DRINK in the UK.
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Relentless ENERGY DRINK brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to energy drinks, which of the following brands do you like?
Brand usage: When it comes to energy drinks, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to energy drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (August 28, 2023). Relentless ENERGY DRINK brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335333/relentless-energy-drink-energy-drinks-brand-profile-in-the-uk
Statista. "Relentless ENERGY DRINK brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023." Chart. August 28, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335333/relentless-energy-drink-energy-drinks-brand-profile-in-the-uk
Statista. (2023). Relentless ENERGY DRINK brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335333/relentless-energy-drink-energy-drinks-brand-profile-in-the-uk
Statista. "Relentless Energy Drink Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Energy Drink Consumers in The Uk in 2023." Statista, Statista Inc., 28 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335333/relentless-energy-drink-energy-drinks-brand-profile-in-the-uk
Statista, Relentless ENERGY DRINK brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335333/relentless-energy-drink-energy-drinks-brand-profile-in-the-uk (last visited November 10, 2024)
Relentless ENERGY DRINK brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023 [Graph], Statista, August 28, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335333/relentless-energy-drink-energy-drinks-brand-profile-in-the-uk