Pegasus Airlines brand profile in Germany 2023

How high is the brand awareness of Pegasus Airlines in Germany?
When it comes to airline customers, brand awareness of Pegasus Airlines is at 47 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Pegasus Airlines in Germany?
In total, 10 percent of German airline customers say they like Pegasus Airlines. However, in actuality, among the 47 percent of German respondents who know Pegasus Airlines, 21 percent of people like the brand.

What is the usage share of Pegasus Airlines in Germany?
All in all, 5 percent of airline customers in Germany use Pegasus Airlines. That means, of the 47 percent who know the brand, 11 percent use them.

How loyal are the customers of Pegasus Airlines?
Around 3 percent of airline customers in Germany say they are likely to use Pegasus Airlines again. Set in relation to the 5 percent usage share of the brand, this means that 60 percent of their customers show loyalty to the brand.

What's the buzz around Pegasus Airlines in Germany?
In June 2023, about 5 percent of German airline customers had heard about Pegasus Airlines in the media, on social media, or in advertising over the past three months. Of the 47 percent who know the brand, that's 11 percent, meaning at the time of the survey there's little buzz around Pegasus Airlines in Germany.

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