Grindr brand profile in Germany 2023

How high is the brand awareness of Grindr in Germany?
When it comes to dating service users, brand awareness of Grindr is at 34 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Grindr in Germany?
In total, 9 percent of German dating service users say they like Grindr. However, in actuality, among the 34 percent of German respondents who know Grindr, 26 percent of people like the brand.

What is the usage share of Grindr in Germany?
All in all, 8 percent of dating service users in Germany use Grindr. That means, of the 34 percent who know the brand, 24 percent use them.

How loyal are the users of Grindr?
Around 6 percent of dating service users in Germany say they are likely to use Grindr again. Set in relation to the 8 percent usage share of the brand, this means that 75 percent of their users show loyalty to the brand.

What's the buzz around Grindr in Germany?
In November 2023, about 6 percent of German dating service users had heard about Grindr in the media, on social media, or in advertising over the past three months. Of the 34 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around Grindr in Germany.

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