In 2020, Sunflower Pharmaceutical Group spent more than 600 million yuan on advertising and promotions, while China Resources Sanjiu spent almost 450 million yuan. As many Chinese patent drugs are over-the-counter (OTC) medications, it is vital for manufacturers to promote their products in mass media. Traditional Chinese medicines are often seen as a cheaper alternative for medical treatments in China, while many believe that TCMs have fewer or no side effects.
Advertising expenditure of selected Chinese patent drug manufacturers in China in 2020
(in million yuan)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Eastmoney.com. (March 4, 2022). Advertising expenditure of selected Chinese patent drug manufacturers in China in 2020 (in million yuan) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1334834/china-chinese-patent-drug-companies-advertising-costs/
Eastmoney.com. "Advertising expenditure of selected Chinese patent drug manufacturers in China in 2020 (in million yuan)." Chart. March 4, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1334834/china-chinese-patent-drug-companies-advertising-costs/
Eastmoney.com. (2022). Advertising expenditure of selected Chinese patent drug manufacturers in China in 2020 (in million yuan). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1334834/china-chinese-patent-drug-companies-advertising-costs/
Eastmoney.com. "Advertising Expenditure of Selected Chinese Patent Drug Manufacturers in China in 2020 (in Million Yuan)." Statista, Statista Inc., 4 Mar 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1334834/china-chinese-patent-drug-companies-advertising-costs/
Eastmoney.com, Advertising expenditure of selected Chinese patent drug manufacturers in China in 2020 (in million yuan) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1334834/china-chinese-patent-drug-companies-advertising-costs/ (last visited November 10, 2024)
Advertising expenditure of selected Chinese patent drug manufacturers in China in 2020 (in million yuan) [Graph], Eastmoney.com, March 4, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1334834/china-chinese-patent-drug-companies-advertising-costs/
