Share of e-shoppers purchasing small furniture online in Europe 2022, by country

Published by Lynn Beyrouthy, Feb 13, 2024
In Europe, Italy and Austria had the highest percentage of online shoppers buying small home furniture and decoration through online channels in 2022. Compared to Italy's 36 percent, Romania had around a third of its e-shoppers purchasing small furniture and deco online.

Share of online buyers that purchased small home furniture and decoration online in Europe in 2022, by country

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Release date

March 2023

Region

Europe

Survey time period

May 30 to July 26, 2022

Number of respondents

23,974*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*Between 800 and 1,525 participants were interviewed per country. All respondents had purchased physical goods online since January 2022, and received at least one package.

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Overview

6

Key markets

4

Leading e-tailers

8

Consumer behavior

6

Spotlight: IKEA.com

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Topics

Furniture e-commerceFurniture industry in EuropeFurniture e-commerce in the United StatesRTA Furniture in the U.S.Home office furniture in the U.S.
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