During a 2021 survey carried out among consumer businesses in the United States, it was found that digitally native brands/companies derived approximately 25 percent of their revenue from personalization marketing. Among brick-and-mortar businesses, such as grocery or apparel, the share stood at 10 to 20 percent.
Share of revenue derived from personalization among consumer businesses in the United States as of February 2021, by company type
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McKinsey & Company. (November 12, 2021). Share of revenue derived from personalization among consumer businesses in the United States as of February 2021, by company type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1332319/revenue-personalization-usa/
McKinsey & Company. "Share of revenue derived from personalization among consumer businesses in the United States as of February 2021, by company type." Chart. November 12, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1332319/revenue-personalization-usa/
McKinsey & Company. (2021). Share of revenue derived from personalization among consumer businesses in the United States as of February 2021, by company type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1332319/revenue-personalization-usa/
McKinsey & Company. "Share of Revenue Derived from Personalization among Consumer Businesses in The United States as of February 2021, by Company Type." Statista, Statista Inc., 12 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1332319/revenue-personalization-usa/
McKinsey & Company, Share of revenue derived from personalization among consumer businesses in the United States as of February 2021, by company type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1332319/revenue-personalization-usa/ (last visited November 10, 2024)
Share of revenue derived from personalization among consumer businesses in the United States as of February 2021, by company type [Graph], McKinsey & Company, November 12, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1332319/revenue-personalization-usa/
