During a 2023 survey carried out among in-house and agency marketers from France, Germany, Italy, Spain, and the United Kingdom, 58 percent of respondents stated that customer retention and loyalty was one of their leading marketing priorities. Acquiring/winning back customers ranked second, named by 54 percent of respondents.
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AudienceXpress. (November 23, 2023). Marketing priorities in EU-5 as of September 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1331674/marketing-priorities-eu/
AudienceXpress. "Marketing priorities in EU-5 as of September 2023." Chart. November 23, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1331674/marketing-priorities-eu/
AudienceXpress. (2023). Marketing priorities in EU-5 as of September 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1331674/marketing-priorities-eu/
AudienceXpress. "Marketing Priorities in Eu-5 as of September 2023." Statista, Statista Inc., 23 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1331674/marketing-priorities-eu/
AudienceXpress, Marketing priorities in EU-5 as of September 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1331674/marketing-priorities-eu/ (last visited November 10, 2024)
Marketing priorities in EU-5 as of September 2023 [Graph], AudienceXpress, November 23, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1331674/marketing-priorities-eu/
