During a survey among marketers in Canada and the United States published in December 2023, approximately 28 percent of direct mail volume in campaigns was used for existing customer retention. New customer acquisition followed with 26 percent.
Distribution of direct mail campaign types according to marketers in Canada and the United States as of December 2023
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Lob. (December 19, 2023). Distribution of direct mail campaign types according to marketers in Canada and the United States as of December 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1329930/marketer-use-cases-direct-mail/
Lob. "Distribution of direct mail campaign types according to marketers in Canada and the United States as of December 2023." Chart. December 19, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1329930/marketer-use-cases-direct-mail/
Lob. (2023). Distribution of direct mail campaign types according to marketers in Canada and the United States as of December 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1329930/marketer-use-cases-direct-mail/
Lob. "Distribution of Direct Mail Campaign Types According to Marketers in Canada and The United States as of December 2023." Statista, Statista Inc., 19 Dec 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1329930/marketer-use-cases-direct-mail/
Lob, Distribution of direct mail campaign types according to marketers in Canada and the United States as of December 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1329930/marketer-use-cases-direct-mail/ (last visited September 20, 2024)
Distribution of direct mail campaign types according to marketers in Canada and the United States as of December 2023 [Graph], Lob, December 19, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1329930/marketer-use-cases-direct-mail/