During a 2022 survey carried out among marketers from Europe, 97 percent of respondents stated buying inventory in a quality media environment was important for them. However, only 84 percent of respondents said they were to pay a premium for higher quality, premium, trusted inventory. Nearly half of the respondents said that buying inventory at as low a cost as possible was important to them.
Willingness to pay for quality ad inventory among marketers in Europe as of May 2022
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IAB Europe. (July 15, 2022). Willingness to pay for quality ad inventory among marketers in Europe as of May 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1328823/willingness-pay-quality-ad-inventory-europe/
IAB Europe. "Willingness to pay for quality ad inventory among marketers in Europe as of May 2022." Chart. July 15, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1328823/willingness-pay-quality-ad-inventory-europe/
IAB Europe. (2022). Willingness to pay for quality ad inventory among marketers in Europe as of May 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1328823/willingness-pay-quality-ad-inventory-europe/
IAB Europe. "Willingness to Pay for Quality Ad Inventory among Marketers in Europe as of May 2022." Statista, Statista Inc., 15 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1328823/willingness-pay-quality-ad-inventory-europe/
IAB Europe, Willingness to pay for quality ad inventory among marketers in Europe as of May 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1328823/willingness-pay-quality-ad-inventory-europe/ (last visited November 10, 2024)
Willingness to pay for quality ad inventory among marketers in Europe as of May 2022 [Graph], IAB Europe, July 15, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1328823/willingness-pay-quality-ad-inventory-europe/
