In 2023, Taiwan spent more than 61 billion New Taiwan dollars on digital advertising, mostly on content media like general websites or apps. Social media took a slightly smaller share in the digital ad spending that year, with a value of 23.2 billion New Taiwan dollars.
Digital advertising expenditure in Taiwan in 2023, by media type
(in billion New Taiwan dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DMA (Taiwan). (July 22, 2024). Digital advertising expenditure in Taiwan in 2023, by media type (in billion New Taiwan dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1328096/digital-advertising-expenditure-by-media-type-in-taiwan/
DMA (Taiwan). "Digital advertising expenditure in Taiwan in 2023, by media type (in billion New Taiwan dollars)." Chart. July 22, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1328096/digital-advertising-expenditure-by-media-type-in-taiwan/
DMA (Taiwan). (2024). Digital advertising expenditure in Taiwan in 2023, by media type (in billion New Taiwan dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1328096/digital-advertising-expenditure-by-media-type-in-taiwan/
DMA (Taiwan). "Digital Advertising Expenditure in Taiwan in 2023, by Media Type (in Billion New Taiwan Dollars)." Statista, Statista Inc., 22 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1328096/digital-advertising-expenditure-by-media-type-in-taiwan/
DMA (Taiwan), Digital advertising expenditure in Taiwan in 2023, by media type (in billion New Taiwan dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1328096/digital-advertising-expenditure-by-media-type-in-taiwan/ (last visited November 10, 2024)
Digital advertising expenditure in Taiwan in 2023, by media type (in billion New Taiwan dollars) [Graph], DMA (Taiwan), July 22, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1328096/digital-advertising-expenditure-by-media-type-in-taiwan/
