In 2022, a survey revealed that medium roast was the favorite coffee roast among American consumers. Just under half of the survey respondents reported having a preference for medium roast. Only 12.4 percent of consumers prefer light roast.
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Drive Research. (July 27, 2022). What type of coffee roast do you prefer? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1327762/favorite-coffee-roasts-of-us-consumers/
Drive Research. "What type of coffee roast do you prefer?." Chart. July 27, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1327762/favorite-coffee-roasts-of-us-consumers/
Drive Research. (2022). What type of coffee roast do you prefer?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1327762/favorite-coffee-roasts-of-us-consumers/
Drive Research. "What Type of Coffee Roast Do You Prefer?." Statista, Statista Inc., 27 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1327762/favorite-coffee-roasts-of-us-consumers/
Drive Research, What type of coffee roast do you prefer? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1327762/favorite-coffee-roasts-of-us-consumers/ (last visited November 10, 2024)
What type of coffee roast do you prefer? [Graph], Drive Research, July 27, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1327762/favorite-coffee-roasts-of-us-consumers/
