The Klarna app was downloaded the most in the United States, although relatively speaking the Buy Now, Pay Later app was much more popular elsewhere. Downloads were especially high in Klarna's home country Sweden, its surrounding Nordic countries, and Germany. This is because the brand was available in these countries as early as 2016, whilst the app arrived in the United States in November 2018. That said, downloads of the BNPL application peaked in late 2021 and in March and April of 2022.
Number of downloads of the Klarna app in 26 different countries and territories in the world from January 2018 to August 2023
The order of the countries is based off the total number of lifetime downloads since the release of the app. The higher the country is listed, the more the app was downloaded overall; Numbers are interactive: Clicking on the name reveals or removes that app from the graphic
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AppMagic, & Statista. (September 27, 2023). Number of downloads of the Klarna app in 26 different countries and territories in the world from January 2018 to August 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1327615/klarna-app-downloads-by-country/
AppMagic, und Statista. "Number of downloads of the Klarna app in 26 different countries and territories in the world from January 2018 to August 2023." Chart. September 27, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1327615/klarna-app-downloads-by-country/
AppMagic, Statista. (2023). Number of downloads of the Klarna app in 26 different countries and territories in the world from January 2018 to August 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1327615/klarna-app-downloads-by-country/
AppMagic, and Statista. "Number of Downloads of The Klarna App in 26 Different Countries and Territories in The World from January 2018 to August 2023." Statista, Statista Inc., 27 Sep 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1327615/klarna-app-downloads-by-country/
AppMagic & Statista, Number of downloads of the Klarna app in 26 different countries and territories in the world from January 2018 to August 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1327615/klarna-app-downloads-by-country/ (last visited November 10, 2024)
Number of downloads of the Klarna app in 26 different countries and territories in the world from January 2018 to August 2023 [Graph], AppMagic, & Statista, September 27, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1327615/klarna-app-downloads-by-country/
