Many luxury companies are making use of social media to promote their brands and products. Louis Vuitton and Gucci were the most active and successful high-end apparel and handbag brands on China's Twitter-like platform Weibo, scoring over 94 points in a brand index as of the third quarter of 2022.
Most successful luxury apparel and handbag brands on Weibo in China as of 3rd quarter 2022, based on brand index
The ranking is based on three main general metrics (brand reach, audience interaction, and consumer stickiness), combined with the brand's influence level on Weibo (keyword search volumes, user profile, brand target audience, the number of new fans on the official Weibo brand account, its loyal consumer figures, and its daily interaction rate).
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Weibo, & LuxeCO Intelligence, & Sina.com.cn. (January 4, 2023). Most successful luxury apparel and handbag brands on Weibo in China as of 3rd quarter 2022, based on brand index [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1326783/china-leading-luxury-apparel-and-handbag-brands-on-weibo/
Weibo, und LuxeCO Intelligence, und Sina.com.cn. "Most successful luxury apparel and handbag brands on Weibo in China as of 3rd quarter 2022, based on brand index." Chart. January 4, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1326783/china-leading-luxury-apparel-and-handbag-brands-on-weibo/
Weibo, LuxeCO Intelligence, Sina.com.cn. (2023). Most successful luxury apparel and handbag brands on Weibo in China as of 3rd quarter 2022, based on brand index. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1326783/china-leading-luxury-apparel-and-handbag-brands-on-weibo/
Weibo, and LuxeCO Intelligence, and Sina.com.cn. "Most Successful Luxury Apparel and Handbag Brands on Weibo in China as of 3rd Quarter 2022, Based on Brand Index." Statista, Statista Inc., 4 Jan 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1326783/china-leading-luxury-apparel-and-handbag-brands-on-weibo/
Weibo & LuxeCO Intelligence & Sina.com.cn, Most successful luxury apparel and handbag brands on Weibo in China as of 3rd quarter 2022, based on brand index Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1326783/china-leading-luxury-apparel-and-handbag-brands-on-weibo/ (last visited November 13, 2024)
Most successful luxury apparel and handbag brands on Weibo in China as of 3rd quarter 2022, based on brand index [Graph], Weibo, & LuxeCO Intelligence, & Sina.com.cn, January 4, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1326783/china-leading-luxury-apparel-and-handbag-brands-on-weibo/
