Most valuable Italian brands 2024

Published by
Michele Majidi,
Jun 3, 2024
In 2024, high-end luxury fashion house Gucci ranked first in terms of brand value among Italian brands, at 14.86 billion U.S. dollars. Generali Group and Enel followed with 11.58 and 11.11 billion U.S. dollars in brand value, respectively.

Leading Italian brands worldwide in 2024, by brand value (in billion U.S. dollars)

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Release date

May 2024

Region

Worldwide, Italy

Survey time period

2024

Supplementary notes

Figures have been rounded.

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Global overview

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Regional overview

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Leading countries

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Industry leaders

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Further related statistics

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