In 2022 and 2023, approximately a third of UK adults felt they could be influenced to trust businesses about their sustainability commitments if they had transparent, accountable, as well as socially and environmentally responsible supply chains. In 2023, about a fifth of surveyed UK consumers said they would simply not know what information to trust, while nearly a quarter stated that nothing could convince them to trust brands more about their commitments to climate change.
Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) in 2022 and 2023
* A business or brand that meets high standards of social and environmental performance, transparency, and accountability.
** These options were added in 2023.
This question was phrased by the source as follows:
"Which, if any, of the following are more likely to influence how much you trust brands and the commitment of businesses to climate change and sustainability?"
The source indicates that the sample used for this survey is nationally representative.
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Deloitte. (October 23, 2023). Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) in 2022 and 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
Deloitte. "Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) in 2022 and 2023." Chart. October 23, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
Deloitte. (2023). Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) in 2022 and 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
Deloitte. "Leading Commitments to Climate Change and Sustainability That Positively Influence Consumers' Trust in The United Kingdom (Uk) in 2022 and 2023." Statista, Statista Inc., 23 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
Deloitte, Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) in 2022 and 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/ (last visited November 10, 2024)
Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) in 2022 and 2023 [Graph], Deloitte, October 23, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
